Brand Identity and LTO Ad Design

Limestone & Glass is a conceptual café brand developed for an urban office environment.

Brand Vision: To create a calm, refined café experience that balances modern design with warmth, simplicity, and material-driven aesthetics.

Target Audience: Daily commuters, office workers, and nearby professionals seeking high-quality coffee and simple, seasonal food in a refined setting.

Goals: To establish a clear and cohesive visual system that supports real-world hospitality needs, including brand foundations, menu design, and promotional signage. The project emphasizes strong hierarchy, thoughtful typography, clean layouts, and consistency across touchpoints, with design decisions grounded in usability and environment rather than marketing strategy.