"Why Pay More" and "Big Savings" Campaigns, Parking.com - 2023

This multi-channel marketing campaign was developed to strengthen Parking.com’s value-driven brand promise and increase customer engagement across major metropolitan areas. Bringing together bold visual language, clean typography, and direct, incentive-focused messaging, the “Why Pay More?” and “Big Savings” campaigns were deployed across a wide range of formats—including mobile app screens, digital ads, large-scale billboards, transit-shelter posters, garage signage, and printed collateral. Each asset was designed to maximize visibility and drive fast conversion by highlighting Parking.com’s guaranteed lowest rates and QR-code–enabled booking experience. The campaign combines strong brand consistency with adaptable layouts tailored to both digital and physical environments. From high-traffic city streets to in-garage touchpoints, this project showcases a comprehensive visual system that improves clarity, strengthens brand recognition, and enhances the user journey from discovery to booking.