Digital Designs + Signage & Wayfinding Solutions, Brick Church Garages, NJ (2023-2025)

This multi-year project showcases a full visual communication system designed for the Brick Church Garages in New Jersey. Between 2022 and 2025, I developed an integrated suite of digital and printed assets that modernized the customer experience, improved wayfinding clarity, and strengthened the location’s brand consistency across all touchpoints.

Working closely with operations, marketing, and facility managers, I created a cohesive design language that could adapt seamlessly to both digital screens and physical signage installations. The project includes promotional digital displays, directional signage, rate boards, safety messaging, and customer-engagement graphics such as “Refer a Friend” and “Book Now” screens. Each piece was intentionally crafted to enhance visibility, support faster decision-making for drivers, and maintain a unified brand presence throughout the facility.

Over the span of three years, this project evolved into a comprehensive visual ecosystem—one that combines high-impact color palettes, bold typography, and clear hierarchy to guide customers from entry to exit. The final collection reflects a balance between functionality and brand storytelling, elevating the overall user experience at Brick Church Garages while meeting the operational needs of a high-traffic urban parking environment.